As small business owners, it could be very easy to keep our heads tucked down under our own umbrella, and feel that if we help out others who may be operating in a similar field, we may lose customers, or give away some ‘secrets’. However, having a combined voice creates a platform from which all of us benefit. The concept of integrating social media marketing and individual business networks (such as Natural Products New Zealand), alongside a diverse range of businesses in a collective media was rather inspiring…